About Tru72
Our story.
A handshake in 1972. The same one today. Two families, one operating standard, fifty-three years of Pacific Northwest homes — this is how Tru72 became Tru72, and why the way the work gets done is older than the brand name on the truck.
- 1972Founded in Albany, on 1st Avenue.
- 2025The Oyler brothers took it on.
- 53 yearsOne operating standard.
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A handshake, held steady.
Across three generations.
If a Tru72 technician shows up at your home tomorrow, the standard they're working to is older than they are. Older, in most cases, than the home itself. This is the story of how a small Albany HVAC shop founded on 1st Avenue in 1972 became Tru72, the union of two families committed to the same way of working: measure first, recommend second, stand behind your word.
1972. It started with a handshake.
On April 16, 1972, Tru72 was founded by Richard A. Larsell, a craftsman who believed honest work, technical excellence, and standing behind your word were non-negotiable.
What began as a local heating and air company in Albany quickly earned a reputation for reliability and integrity. One customer, one system, and one relationship at a time. The shop on 1st Avenue still stands; the standard set there still runs every truck.
The legacy. Values passed down, a standard upheld.
That legacy continued under the leadership of his son, R. Dennis Larsell, who carried the company forward for decades with the same values it was founded on.
"Treat customers like family. Do the job right the first time. Never compromise your name."
Under Dennis's leadership, Tru72 became a trusted cornerstone in the community.
2025. A new chapter, same values.
In 2025, after more than 50 years of family ownership, Dennis chose to pass the company on to another family that shared those same principles. The Oyler brothers: Tim, Matt, and CJ.
A full circle. Back to what matters most.
For Tim Oyler, the transition felt personal. His journey in the trades began in 2009, rooted in home performance and energy efficiency. Over the next decade, he built and scaled HVAC, plumbing, and electrical companies, growing them into a multi-trade organization before selling to a parent company in 2022.
While the scale was successful, something was missing: the hands-on work, the shared purpose, and the pride of building something lasting together.
When the opportunity to acquire Tru72 arose, it felt like coming full circle. The company's history reminded Tim of his own grandfather, who worked on heating and refrigeration systems and instilled the same old-school values: show up, work hard, and leave things better than you found them.
Tru72. A name that honors the past, a vision for the future.
The company was renamed Tru72, a tribute to 1972, the year it all began, and a promise to remain true to the values that built it.
Tru72 represents the union of two family legacies: the craftsmanship and reputation of the Larsell name, and the entrepreneurial drive and modern expertise of the ownership team. Tim's home performance and energy efficiency roots gave the methodology a name. The Larsell standard gave it fifty-three years of practice.
Brothers. Built by brothers, backed by brotherhood.
Today, the Oyler Brothers family has grown beyond bloodlines alone. Tru72 is built by brothers in business and brothers in life: leaders, technicians, and teammates who share a commitment to each other, to the craft, and to the customers they serve.
This expanding brotherhood is the foundation for Tru72's continued growth and long-term vision. We don't guess. We test. We show up, we work hard, and we leave things better than we found them.
"Same handshake your grandfather got. Real diagnostics your home actually needs."
Heritage. Standard. Method.
What we stand for, in three lines.
Same values since 1972.
Three generations of craftsmen, one operating standard.
Clean. Quality. Comfort.
Boots covered. Work site clean. Comfort dialed in. Every visit.
We don't guess. We test.
Real measurements. Real instruments. Real diagnosis. Every call.
Who runs Portland.
CJ OylerPortland General Manager · Tru72 Heating & Cooling
CJ runs the Portland office out of Lake Oswego. Eight years in the United States military as a combat medic, a decade-plus in the trades, and a lifelong Oregonian who grew up in Hillsboro.
"Inviting someone into your home is built on trust. Every Tru72 customer should get clear answers, quality workmanship, and a professional experience from start to finish."
If a Portland job isn't right, the customer hears from CJ. Not the other way around.
The next handshake is yours.
From the Larsell shop on 1st Avenue in 1972 to the Tru72 technician walking through your home today. Same standard. New instruments. Schedule a real assessment and meet the team that's been doing this for three generations.
- Portland Metro & SW Washington(541) 652-6299
